So…….Why start with So?

Evan Davis

I am becoming increasingly irritated with interviewees, when asked a question by the interviewer to start the answer with “So….”


Why do they do that,? is there a media training school somewhere that has trained all these people to start the sentence with “So, the reason we have” blah, blah, blah. It is totally un-necessary. Is it supposed to make a difference to the way the information is imparted? does it add anything to the response?



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